advertising

Teen Pregnancy Ad Causes Controversy

The Chicago Department of Health ran an ad campaign directed towards preventing teen pregnancy that has been getting a lot of attention. The ads, which will be featured on buses and train platforms, features young males sporting a pregnant belly with the words “Unexpected? Most teen pregnancies are. Avoid unplanned pregnancies and STIs. Use condoms. Or wait.” The response for the ads have been mixed. One comment on the ad by Illinois Caucus for Adolescent Health said that the images are insensitive and poke fun at transgender males. While I…

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Cheerios ad puts the spotlight on racism in 2013

You’ve probably heard/seen/read about the latest Cheerios commercial, but in the event that you’ve escaped the uproar, here’s a summary behind the madness: In the ad, a young biracial girl asks her caucasian mother about the health benefits of Cheerios. After her mother assures her that Cheerios are good for the heart, the daughter dumps a box of cereal on the chest of her sleeping dad. He happens to be a dark-skinned african american male, which is what has folks worked up. Read the last sentence again. “He happens to be…

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Samsung’s Commercial is Sexist Towards Men

Samsung’s new ad for their evolutionary kit, which turns Samsung television’s into smart television, is being called sexist by men. The ad features a husband who eats like a pig, farts, and acts dumb. When the wife puts in the evolutionary kit the husband is cleaning, acting mature, taking care of children, and making dinner for his wife. The commercial ends with the wife sighing because it was all just a fantasy. Many men have taken to reddit and twitter expressing their outrage over the commercial’s blatant sexist ad. Samsung’s…

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Abercrombie & Fitch Supports Racism, Sexism & Size Discrimination

Abercrombie & Fitch has a long history of racism, sexism, and size discrimination hidden within its dimly-lit store. As far back as 2002, A&F sold t-shirts that were racially insensitive to Asians. The shirts were eventually pulled after a massive backlash. Then the brand got into some more trouble for marketing a line of thongs and underwear with sexual phrases printed on them that were geared towards pre-teens. The merchandise was finally discontinued after numerous complaints from angry parents. In 2005, the apparel company sold women’s t-shirts with sexist slogans…

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The Child Abuse Ad Only Children Can See

“Sólo para niños” (“Only for children”) is a unique new advertisement campaign from The ANAR Foundation. The ANAR Foundation is a Spain based organization aimed at providing help for children and adolescents at risk of abuse.  The foundation manages an anonymous hotline (contact number 116 111) for minors in need. The foundation worked to find a way to best relay their print ad so that child victims of abuse will see the number and call them, even when accompanied by their abuser, who may attempt to shield them from help….

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