Will hiring healthy models affect sales?

At first, this post was going to open up to say, “We don’t exactly have widespread statistics or numbers on how the healthy models in ad campaigns affect the bottom line of a company’s sales.” Well, that’s not exactly true. Further research revealed there are a lot of increases of sales happening out there, across the board. It’s no secret that women want to see more models who look like them. Women want something they can relate to, and it shows. Here are the facts we know: Sales shot up 9%…

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I Am Empowered – You Should Be, Too: Plus-size Model Claudia Floraunce Fortelka

My message is believe in your abilities; love the body you are given; eat healthy and exercise on a regular basis. If you must go on a diet; restrict yourself from using any form of diet pills. There are plenty of ways you can learn to lose weight and stay healthy while doing it. Also, you need learn to love your body, because if you don’t love yourself, how do you expect others to love and accept you? In this competitive world of modeling and acting it takes faith, perseverance,…

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What A Photoshop Class Taught Me About Impossible Beauty Standards

I was sixteen years old when I finally decided to confront the horrible body image issues I’d been fighting for the last ten years of my life. I was tired of looking at advertisements, music videos and magazines that never reflected my body type or features. I was even more tired of being depressed about it. That’s when the idea for BeUtiful came to me, and that’s when I started to release myself from those impossible beauty standards. I tried to educate myself on what was behind those picture-perfect images, but…

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This Is What “Real Women” Look Like Naked

We live in a world where nothing is as it seems, and this holds especially true in terms of the media. Every day, women are bombarded with thousands of images of heavily Photoshopped women that don’t look anything like them. It’s not wonder that they begin to feel insecure and imperfect. Fortunately, the University of Wyoming has three students that want to change that – by showing the different shapes of women with absolutely no retouching. Their names are Hannah King, Morgan Looney and Sydney Stein. In March, these three girls came…

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Siren Phoenix Osceola: An Interview With A Plus-Size Model

Siren Phoenix Osceola is a professional plus-size model based in Pennsylvania. She’s auditioned for America’s Next Top Model and been voted the 2013 Plus Model of the Year by the New York Fashion Association. Siren has already accomplished so much, but shows no sign of slowing down. Enjoy our interview with her and the breathtaking pictures ahead (she’s even wearing a ‘fat-kini’)!  Tell us about yourself!  My background and experience is in art, business, finance, and retail. When I’m not working I relax with my family, catch up on my…

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