At first, this post was going to open up to say, “We don’t exactly have widespread statistics or numbers on how the healthy models in ad campaigns affect the bottom line of a company’s sales.”

Well, that’s not exactly true. Further research revealed there are a lot of increases of sales happening out there, across the board.

It’s no secret that women want to see more models who look like them. Women want something they can relate to, and it shows. Here are the facts we know:

  1. Sales shot up 9% when Arie stopped photoshopping its models (they also started casting more relatable models).

  2. Christian Louboutin received an influx of body-positive praise when they ‘hired’ a ‘plus size’ model. In fact, they had not hired a plus size model, but were merely regramming a video of their product done by influencer, Clémentine Desseaux.

  3. Lane Bryant has experienced an increase of sales in the last 3 years since deciding to tackle issues regarding body positive issues and stereotypes in the fashion industry.

  4. 65% of US women buy ‘plus size’ clothing (Roughly 67% wear sizes 14 to 34).

  5. Between April 2013 to April 2014, the plus size market sales experienced a 5% increase, $17.5 billion in sales.


Photo Credit: John Carluccio /

What does this all mean for small designer businesses? We are on the ground floor of a revolution. Hiring more diverse, relatable models in 2016 is like starting a blog in 2002, or joining Instagram in 2011.

Want to know where to hire healthy, diverse models (of all sizes)? Boom.