Judy Cox was shopping with her son in a mall in Utah. When they walked past the PacSun store something caught Cox’s eye. Staring back at her on a t-shirt marketed to boys in junior high was a half naked woman in erotic positions. Outraged by the shirts, she complained to the store’s manager, requesting them be taken down. The manager’s response was that it had to be approved by corporate before he could remove the items from the window. Cox then preceded to purchase every last shirt in the store for $600. Judy plans to return the shirts on the 59th day of the companies 60 day return policy. visual2 visual1 visual3 visual4 The store manager told Judy that she wasn’t the first customer to complain about the shirts either. The CEO of PacSun, Gary Schoenfeld replied in a statement by saying:

“Pacsun takes pride in the clothes and products it sells, which are inspired by music, art, fashion and action sports. While customer feedback is important to us, we remain committed to the selection of brands and apparel available in our stores.” [source]

In the end though, it may not be up to PacSun if the shirts can be sold. In the small city of Orem, where the incident occurred, there is a code that prohibits anyone from putting explicit sexual material on public display. The city defines that as any material that appeals to a prurient interest in sex and depicts nudity, actual or simulated sexual conduct, sexual excitement, or sadomasochistic abuse. I think these shirts are gross. They aren’t artistic or inspired by fashion, music, or sports they are just women in their underwear posing sexily. The company V/sual, who designed the shirts, are just using the same old tactic of sexualizing and demeaning women for the sake of male entertainment. The constant bombardment of images like these influences girls to act a certain way and encourages boys to treat girls like nothing more than sex objects. It’s irresponsible of PacSun to sell these shirts and hopefully they will be removed from every store. Source: NY Daily News