"Nothing tastes as good as skinny feels" t-shirt advert banned

Put this under the category of things that should never have been created: A t-shirt that says “Nothing tastes as good as skinny feels.” Yes, it was designed. Manufactured. And sold on online retailer Zazzle’s website – as t-shirts for CHILDREN. Does that make you say, “What the fuck?” You’re not alone. “Nothing tastes as good as skinny feels” is actually a motto coined by model Kate Moss in 2009. I’m not sure who the genius was who thought it was a good idea to put this phrase on a t-shirt, but luckily there were sensitive people in power to prevent it from being advertised. It only took three complaints before the Advertising Standards Authority (ASA) banned the advert for it. ASA said the advert could encourage children to develop body image issues, as it implied being underweight was desirable. Zazzle has also restricted its designs so that it is not on children’s clothing. An ASA spokesperson said: ‘We told Zazzle to ensure future ads were not irresponsible and, particularly where they were addressed to or depicted children, did not contain anything that was likely to condone or encourage an unsafe practice or to result in their physical, mental or moral harm.’ Former model Katie Green, who in 2009 launched the Say No To Size Zero campaign, welcomed the decision. ‘There are 1.1 million eating disorders in the UK alone. Kate Moss’s comments are likely to cause many more. I’m thrilled to hear the ASA’s ruling. This T-shirt should have never been manufactured in the first place but I’m glad to see it being banned,” she said.

About The Author

Patricia Colli, Editor of Beutiful Magazine, is a human rights activist, equality advocate, and promoter of health, acceptance and wellbeing. Having experienced disordered eating, unhealthy exercise patterns and poor body image, she is especially passionate about shedding light on eating disorders and the power of body acceptance.