Gorgeous model Ashley Graham, the model in Lane Bryant’s ad
If you watch the major TV networks, you’ve probably seen Victoria’s Secret’s recent “The Nakeds” campaign, with gorgeous models flaunting their curves in nearly-nude underthings. But you probably haven’t seen Lane Bryant’s new lingerie commercial. That’s because the company claims that ABC “restricted our airtime,” and refused to let the spot air during “Dancing with the Stars,” and that Fox “demanded excessive re-edits and rebuffed it three times before relenting to air it during the final 10 minutes of ‘American Idol,’ but only after we threatened to pull the ad buy.”
It’s very interesting that they wouldn’t show busty babes in a commercial during “Dancing with the Stars,” a show where celebs like Pam Anderson are practically bursting out of their skimpy outfits. As reported by Ad Week, Lane Bryant took to their blog, Inside Curve, to rant about the seeming double standard these TV networks have imposed on their plus-sized offerings: “ABC and Fox have made the decision to define beauty for you by denying our new, groundbreaking Cacique commercial from airing freely on their networks,” the company wrote. “Yes, these are the same networks that have scantily-clad housewives so desperate they seduce every man on the block — and don’t forget Bart Simpson, who has shown us the moon more often than NASA – all in what they call “family hour.'”
So just what about their ad was so troublesome? Lane Bryant says the ample bosoms of their models was too much for stations to handle. According to their blog, “The networks exclaimed, ‘She has…cleavage!’ Gasp!” Their post continues: “While it’s no secret that Victoria’s Secret ‘The Nakeds’ ads are prancing around on major networks leaving little to the imagination, steaming up TV screens and baring nearly everything but their souls, our sultry siren who shows sophisticated sass is somehow deemed inappropriate. Does this smack of a double standard? Yep. It does to us, too.” Ad Week says that so far neither Fox or ABC could be reached for comment. If what we’ve heard thus far is true, this really makes us sad. Plus-sized models are finally inching their way into the media and portraying a more realistic image of women. Are networks really going to ban lingerie commercials based on cup-size? Article by Yahoo! Shine
About The Author
Patricia Colli, Editor of Beutiful Magazine, is a human rights activist, equality advocate, and promoter of health, acceptance and wellbeing. Having experienced disordered eating, unhealthy exercise patterns and poor body image, she is especially passionate about shedding light on eating disorders and the power of body acceptance.
Leave a Comment